I am Elena. My path to Boho Boutique began with ten years in the corporate automotive industry, followed by several independent projects in Zurich. This included a pop-up art gallery and later an event space and catering company at Paradeplatz.

In autumn 2024, I opened Boho Bar, a cocktail bar in the heart of Zurich. There, I create new cocktails every week using freshly squeezed juices and host community events like Pub Quizzes, Game Nights, and Paint Nights.

Boho Boutique is a project I have wanted to realize for a long time. The collection consists of pieces that I personally like and use. Quality and responsibility are important to me: everything is fairly produced in Europe. To ensure these standards, I have personally ordered and tested every product in this shop myself. This is not an anonymous business, but a selection of products I fully stand behind.